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	<title>PINNACLE PERSPECTIVE</title>
	<link>http://p-m-w.com/blog</link>
	<description>Research, Marketing, and Branding</description>
	<lastBuildDate>Fri, 18 Jun 2010 17:16:59 +0000</lastBuildDate>
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	<item>
		<title>iPHONE 4.0 &#8211; A RECORD BREAKING DAY</title>
		<description><![CDATA[
By Robert Lawrence, President/CEO
I&#8217;ve been an Apple fan for almost three years, since I bought my first iPhone and Macbook Pro.  Without getting into the typical PC-Mac war I see so often in blogs, it&#8217;s just a matter of personal choice.  For me, Apple is just best at designing sexy, intuitive products with a cool [...]]]></description>
		<link>http://p-m-w.com/blog/2010/06/17/a-record-breaking-day/</link>
			</item>
	<item>
		<title>MAYBE I&#8217;M JUST OLD FASHIONED</title>
		<description><![CDATA[

By Robert Lawrence, President/CEO

I have two teen age sons 18 and 16, and one preteen daughter who just turned 12 this past Saturday. I would have to admit that I&#8217;ve been pretty tough on my kids; no doubt tougher on my sons than my daughter.  If you have teenage boys maybe you know why it [...]]]></description>
		<link>http://p-m-w.com/blog/2010/06/14/am-i-just-old-fashioned/</link>
			</item>
	<item>
		<title>MARKETING BY EDUCATING</title>
		<description><![CDATA[
Oh&#8230;before I even begin, I have to say one thing, please!  Can we all stop referring to those people who give you ratings as, &#8220;your listeners&#8221;?  They are NOT your &#8220;listeners&#8221;! They are your &#8220;clients&#8221;. The difference between a listener and a client is that &#8220;listeners&#8221; do simply that &#8211; they listen! A client is [...]]]></description>
		<link>http://p-m-w.com/blog/2010/05/04/marketing-by-educating/</link>
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		<title>The Brand That Makes Me a Warrior!</title>
		<description><![CDATA[
Yep! I was one of the geeks standing in line at the Apple Store on Saturday April 3rd, the day the iPad was released. I arrived at 7:40am&#8230; I waited till 11am&#8230; I was 25th in line&#8230; I was 4 away from getting my hands on one&#8230; and then&#8230; &#8220;Sorry, folks &#8211; we&#8217;re all out [...]]]></description>
		<link>http://p-m-w.com/blog/2010/04/15/a-brand-that-makes-me-a-warrior/</link>
			</item>
	<item>
		<title>MUSIC TEST SORT ON YOUR iPHONE</title>
		<description><![CDATA[
Pinnacle Media Worldwide announces the new option of Computer &#38; Paper Free music test sorting, or CPF! Using new technology and a totally Free iPhone App, you can now sort your music test directly on your iPhone. PMW President/CEO Bob Lawrence said, &#8220;If you don&#8217;t have an iPhone yet, you may want to run out [...]]]></description>
		<link>http://p-m-w.com/blog/2010/01/05/music-test-sort-on-your-iphone/</link>
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		<title>Pinnacle Media Worldwide&#8217;s Top-Testing Songs of 2009</title>
		<description><![CDATA[
Pinnacle Media Worldwide tested the most-played currents over the past year in nine US radio formats, using our exclusive RadioMusicSurvey.com.  These are the top-testing songs from 2009:







AAA


Modern Rock


Country


Top 40/Dance


Hip Hop/R&#38;B








Adult Contemporary


Adult Top 40


Top 40/Mainstream


Smooth Jazz







AAA




Rank


Title


Artist


Score




1

Kings Of Leon
Use Somebody

79.03




2

Fray
You Found Me

77.84




3

Green Day
21 Guns

77.32




4

Green Day
Know Your Enemy

75.76




5

Fray
Never Say Never

75.16




6

Foo Fighters
Wheels

74.94




7

Kings Of Leon
Sex On Fire

74.87




8

Pearl Jam
Just Breathe

74.34




9

Kings Of [...]]]></description>
		<link>http://p-m-w.com/blog/2009/12/22/pinnacle-medias-top-testing-songs-of-2009/</link>
			</item>
	<item>
		<title>WHAT MATTERS MOST?</title>
		<description><![CDATA[
By Robert Lawrence, President/CEO
It&#8217;s certainly been a rough year all around for many and when the purse strings get tightened on your end, it can feel more like a noose on ours; we know what you&#8217;re going through.
But in the end, what really matters most? Is it truly the financial frustrations that can impact the [...]]]></description>
		<link>http://p-m-w.com/blog/2009/12/17/what-matters-most/</link>
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		<title>The True Heroes!</title>
		<description><![CDATA[
By Robert Lawrence, President/CEO
Whether your political beliefs lean left, right, or in the middle, none of us will argue the amazing role that our military men and women play to protect us all daily. Not only Americans, but all nations who have brave patriots on the front lines, standing guard on both the physical and [...]]]></description>
		<link>http://p-m-w.com/blog/2009/12/11/the-true-heroes/</link>
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		<title>HOW DO REAL MEN TALK TO WOMEN?</title>
		<description><![CDATA[
By Robert Lawrence, President/CEO
A wonderful woman friend of mine had an awful experience last night! It happens every day and we all know it exists, but we tend to sweep it under the rug.  I can only say that it&#8217;s a different world for women in business than it is for men, and it&#8217;s about [...]]]></description>
		<link>http://p-m-w.com/blog/2009/11/25/how-do-real-men-talk-to-women/</link>
			</item>
	<item>
		<title>Best Testing Christmas Songs for 2009</title>
		<description><![CDATA[




Tis the season for Pinnacle Media&#8217;s best testing Christmas songs for 2009. Once again this year, Pinnacle Media Worldwide tested the top 30 most-played holiday songs according to Nielsen BDS in 9 American formats. Radio listeners were invited to rate the songs through Pinnacle Media&#8217;s popular OnlineTRACKER™ music research platform. Listeners were recruited through Radio [...]]]></description>
		<link>http://p-m-w.com/blog/2009/11/18/best-testing-christmas-songs-for-2009/</link>
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